Cookie Policy
In this document, the Data Controller of personal data — ARTEMEST S.r.l., registered office in Milan (20144 - Italy), Via Savona 97, Milan Companies Register and VAT number 08791160966 (hereafter "ARTEMEST" or the "Data Controller"), phone +39.02.36634040 and fax +39.02.36634042, info@artemest.com — provides users of the website www.artemest.com (the "Website") with information on the cookies it uses and on how they can be managed.
1. What are cookies?
Cookies are small text strings that a website places on the user's device (usually in the web browser) when it is visited. They are stored and sent back to the same website on the next visit, so it can recognise the device. While browsing, the device may also receive cookies set by websites or servers other than the one being visited ("third parties"), because a page can include elements — such as images, maps, videos or links — hosted on other domains.
Cookies are used for many purposes, for example keeping the user logged in, maintaining the session, remembering preferences, measuring how the site is used, and delivering relevant advertising.
2. The categories of cookies we use
Cookies differ from one another on the basis of the purposes of those who use them. On this basis, the cookies used on the Website may be divided into the following categories, which users can manage through the cookie preferences:
Strictly necessary. These cookies are necessary for the operation of the Website and to provide the services requested by the user — such as secure browsing, the shopping cart, checkout and the recording of privacy choices. They do not contain information that identifies the user personally and cannot be disabled; they may be blocked through the browser, but parts of the Website may then stop working. Under applicable law, their installation does not require the user's prior consent.
Analytics. These cookies count visits and show how the Website is used, so that its performance can be measured and improved. The information is processed in aggregate form.
Marketing. These cookies are set by the Website and its advertising partners to identify the user's interests and show more relevant content, both here and on other sites. They do not directly store personal information; if they are disabled, advertising will be less tailored.
3. Cookies used on this Website
The table below lists the cookies used on the Website, grouped by category, with the provider, purpose and duration of each.
Strictly necessary
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _artemest_session | Artemest | Site functionality | Session |
| _signup_pvs | Artemest | Site functionality | 399 days |
| _tradeEngagement_view_dnd | Artemest | Site functionality | Persistent |
| country | Artemest | Site functionality | Session |
| detected_geo_country | Artemest | Site functionality | Session |
| detected_geo_region | Artemest | Site functionality | Session |
| expected_locale | Artemest | Site functionality | Session |
| guest_token | Artemest | Site functionality | 7,304 days |
| homepage | Artemest | Site functionality | 400 days |
| language | Artemest | Site functionality | Session |
| locale_changed_by_user | Artemest | Site functionality | 400 days |
| nl_opt_in_seg | Artemest | Site functionality | 399 days |
| token | Artemest | Site functionality | 399 days |
| usr_seg | Artemest | Site functionality | 399 days |
| utm_ | Artemest | Site functionality | Session |
| __cf_bm | Cloudflare | Security and bot protection | Persistent |
| _cfuvid | Cloudflare | Security and bot protection | Session |
| __tld__ | RudderStack | First-party technical cookies for the data pipeline | Session |
| rl_ | RudderStack | First-party technical cookies for the data pipeline | 364 days |
| test_rudder_cookie | RudderStack | First-party technical cookies for the data pipeline | 364 days |
| _shopify_analytics | Shopify | Site and checkout functionality | 364 days |
| _shopify_essential | Shopify | Site and checkout functionality | 364 days |
| _shopify_marketing | Shopify | Site and checkout functionality | 364 days |
| _shopify_s | Shopify | Site and checkout functionality | Persistent |
| _shopify_y | Shopify | Site and checkout functionality | 359 days |
| jumbe_version | Optimizely / Zaius ODP | Technical support for the customer-data platform | Persistent |
| vuid | Optimizely / Zaius ODP | Technical support for the customer-data platform | 729 days |
| z_idsyncs | Optimizely / Zaius ODP | Technical support for the customer-data platform | 729 days |
| zaius_js_version | Optimizely / Zaius ODP | Technical support for the customer-data platform | 729 days |
Analytics
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ALGOLIA | Algolia | Measures searches and clicks on results | 179 days |
| _clck | Microsoft Clarity | Records how visitors interact with the pages | 364 days |
| _clsk | Microsoft Clarity | Records how visitors interact with the pages | Persistent |
| ANONCHK | Microsoft Clarity | Records how visitors interact with the pages | Persistent |
| CLID | Microsoft Clarity | Records how visitors interact with the pages | 364 days |
| SM | Microsoft Clarity | Records how visitors interact with the pages | Session |
| _ga | Google Analytics | Measures how the site is used (visitors and sessions) | 729 days |
| _ga_ | Google Analytics | Measures how the site is used (visitors and sessions) | 399 days |
Marketing
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _gcl | Google Ads / DoubleClick | Personalised advertising and conversion measurement | 89 days |
| ar_debug | Google Ads / DoubleClick | Personalised advertising and conversion measurement | 29 days |
| gclid | Google Ads / DoubleClick | Personalised advertising and conversion measurement | 24 hours |
| IDE | Google Ads / DoubleClick | Personalised advertising and conversion measurement | 389 days |
| receive-cookie-deprecation | Google Ads / DoubleClick | Personalised advertising and conversion measurement | 179 days |
| test_cookie | Google Ads / DoubleClick | Personalised advertising and conversion measurement | Persistent |
| _derived_epik | Advertising and conversion measurement | 365 days | |
| _pin_aem | Advertising and conversion measurement | 364 days | |
| _pin_unauth | Advertising and conversion measurement | 364 days | |
| pt_ | Advertising and conversion measurement | 1 day | |
| _fbc | Meta | Advertising delivery and measurement | 89 days |
| _fbp | Meta | Advertising delivery and measurement | 89 days |
| _uetsid | Microsoft Bing Ads (UET) | Advertising and conversion measurement | Persistent |
| _uetvid | Microsoft Bing Ads (UET) | Advertising and conversion measurement | 389 days |
| MR | Microsoft Bing Ads (UET) | Advertising and conversion measurement | 6 days |
| MSPTC | Microsoft Bing Ads (UET) | Advertising and conversion measurement | 389 days |
| MUID | Microsoft Bing Ads (UET) | Advertising and conversion measurement | 389 days |
| SRM_B | Microsoft Bing Ads (UET) | Advertising and conversion measurement | 389 days |
| bcookie | LinkedIn Ads | Advertising and technical routing | 364 days |
| li_gc | LinkedIn Ads | Advertising and technical routing | 179 days |
| lidc | LinkedIn Ads | Advertising and technical routing | Persistent |
| vtsrc | Third-party tracker (via GTM) | Marketing attribution (traffic-source tracker) | 59 days |
4. Third-party cookies
Some cookies are set by third parties through the Website (for example analytics and advertising providers). The Website does not have direct control over third-party cookies. Users can manage them through their browser settings, through the cookie preferences, or through the links to each provider's privacy policy (and opt-out, where available) listed below.
- Google Ads / DoubleClick — Privacy policy · Opt out
- Google Analytics — Privacy policy · Opt out
- LinkedIn Ads — Privacy policy · Opt out
- Meta — Privacy policy
- Pinterest — Privacy policy
- Microsoft Bing Ads (UET) — Privacy policy · Opt out
- Microsoft Clarity — Privacy policy
- Optimizely / Zaius ODP — Privacy policy
- Algolia — Privacy policy
5. Managing cookie preferences
Users can change their choices at any time by clicking "Cookies Preferences" in the footer of the Website, which reopens the cookie preferences. Strictly necessary cookies are always active and cannot be disabled there.
Cookies can also be managed or deleted through the browser settings:
- Chrome: https://support.google.com/chrome/answer/95647
- Safari: https://support.apple.com/kb/PH19255
- Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
- Edge: https://support.microsoft.com/help/4468242
Note that disabling strictly necessary cookies may cause the Website to malfunction or limit the services available.
6. Contact
For any question about this policy or about cookie choices, or for assistance in giving or withdrawing consent, users can contact us at dpo@artemest.com. We will reply promptly.
Last updated: August 18, 2026