Cookie Policy
In this document, the Data Controller of personal data — ARTEMEST S.r.l., registered office in Milan (20144 - Italy), Via Savona 97, Milan Companies Register and VAT number 08791160966 (hereafter "ARTEMEST" or the "Data Controller"), phone +39.02.36634040 and fax +39.02.36634042, info@artemest.com — provides users of the website www.artemest.com (the "Website") with information on the cookies it uses and on how they can be managed.
1. What are cookies?
Cookies are small text strings that a website places on the user's device (usually in the web browser) when it is visited. They are stored and sent back to the same website on the next visit, so it can recognise the device. While browsing, the device may also receive cookies set by websites or servers other than the one being visited ("third parties"), because a page can include elements — such as images, maps, videos or links — hosted on other domains.
Cookies are used for many purposes, for example keeping the user logged in, maintaining the session, remembering preferences, measuring how the site is used, and delivering relevant advertising.
2. The categories of cookies we use
Cookies differ from one another on the basis of the purposes of those who use them. On this basis, the cookies used on the Website may be divided into the following categories, which users can manage through the cookie preferences:
Strictly necessary. These cookies are necessary for the operation of the Website and to provide the services requested by the user — such as secure browsing, the shopping cart, checkout and the recording of privacy choices. They do not contain information that identifies the user personally and cannot be disabled; they may be blocked through the browser, but parts of the Website may then stop working. Under applicable law, their installation does not require the user's prior consent.
Analytics. These cookies count visits and show how the Website is used, so that its performance can be measured and improved. The information is processed in aggregate form.
Marketing. These cookies are set by the Website and its advertising partners to identify the user's interests and show more relevant content, both here and on other sites. They do not directly store personal information; if they are disabled, advertising will be less tailored.
3. Cookies used on this Website
The table below lists the cookies used on the Website, grouped by category, with the provider, purpose and duration of each.
Strictly necessary
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| __cf_bm | Cloudflare | Cloudflare bot management — distinguishes real users from bots to protect the site. | persistent |
| _cfuvid | Cloudflare | Cloudflare — distinguishes users sharing the same IP address, for rate limiting. | session |
| __tld__ | RudderStack | RudderStack/Segment — helps determine the top-level domain for setting cookies. | session |
| rl_ | RudderStack | RudderStack — analytics identifiers (anonymous/user id, session, traits). | 364 Days |
| rs_ga | RudderStack | RudderStack — Google Analytics linkage. | persistent |
| test_rudder_cookie | RudderStack | RudderStack — cookie write test. | 364 Days |
| _artemest_session | Artemest | Maintains the site session. | session |
| _signup_pvs | Artemest | Counts page views to control the newsletter sign-up prompt. | 399 Days |
| _tradeEngagement_view_dnd | Artemest | Suppresses the trade-engagement pop-up once dismissed. | persistent |
| country | Artemest | Stores the selected country. | session |
| detected_geo_country | Artemest | Stores the detected country (geolocation). | session |
| detected_geo_region | Artemest | Stores the detected region (geolocation). | session |
| expected_locale | Artemest | Expected locale, used for redirects. | session |
| guest_token | Artemest | Guest session token. | 7304 Days |
| homepage | Artemest | Homepage variant flag. | 400 Days |
| language | Artemest | Stores the selected language. | session |
| locale_changed_by_user | Artemest | Records that the user manually changed locale. | 400 Days |
| nl_opt_in_seg | Artemest | Newsletter opt-in segment flag. | 399 Days |
| token | Artemest | Authentication access token. | 399 Days |
| usr_seg | Artemest | Trade vs. consumer segment flag. | 399 Days |
| utm_ | Artemest | Campaign attribution (source/medium/campaign, first & last touch). | session |
| _gcl | Google Ads / DoubleClick | Google — stores ad-click information for conversion tracking. | 89 Days |
| _shopify_analytics | Shopify | Shopify — holds analytics data for the storefront and checkout. | 364 Days |
| _shopify_essential | Shopify | Shopify — essential information for correct store functionality (cart, checkout). | 364 Days |
| _shopify_marketing | Shopify | Shopify — holds marketing-attribution data for buyer surfaces. | 364 Days |
| _shopify_s | Shopify | Shopify — analytics session identifier. | persistent |
| _shopify_y | Shopify | Shopify — analytics visitor identifier. | 359 Days |
| jumbe_version | Optimizely / Zaius ODP | Optimizely / Zaius ODP — SDK version. | persistent |
| vuid | Optimizely / Zaius ODP | Optimizely / Zaius ODP — visitor identifier. | 729 Days |
| z_idsyncs | Optimizely / Zaius ODP | Optimizely / Zaius ODP — synchronises visitor IDs across services. | 729 Days |
| zaius_js_version | Optimizely / Zaius ODP | Optimizely / Zaius ODP — SDK version. | 729 Days |
Analytics
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _ALGOLIA | Algolia | Algolia — search analytics and click-through insights. | 179 Days |
| _clck | Microsoft Clarity | Microsoft Clarity — persists the Clarity user identifier. | 364 Days |
| _clsk | Microsoft Clarity | Microsoft Clarity — connects multiple page views into a single session recording. | persistent |
| ANONCHK | Microsoft Clarity | Microsoft — checks whether the MUID identifier is set. | persistent |
| CLID | Microsoft Clarity | Microsoft Clarity — user identifier. | 364 Days |
| SM | Microsoft Clarity | Microsoft — user synchronisation. | session |
| _ga | Google Analytics | Google Analytics — distinguishes unique visitors. | 729 Days |
| _ga_ | Google Analytics | Google Analytics — persists session state. | 399 Days |
Marketing
| Cookie | Provider | Purpose | Duration |
|---|---|---|---|
| _derived_epik | Pinterest — enhanced-match identifier. | 365 Days | |
| _pin_aem | Pinterest — enhanced-match identifier. | 364 Days | |
| _pin_unauth | Pinterest — tracks usage for unauthenticated users. | 364 Days | |
| pt_ | Pinterest — tag identifier. | 1 Days | |
| _fbc | Meta | Meta — click identifier (set from the fbclid URL param). | 89 Days |
| _fbp | Meta | Meta — browser identifier used to deliver and measure advertising. | 89 Days |
| _uetsid | Microsoft Bing Ads (UET) | Microsoft Bing Ads (UET) — session identifier for ad measurement. | persistent |
| _uetvid | Microsoft Bing Ads (UET) | Microsoft Bing Ads (UET) — visitor identifier for ad measurement and retargeting. | 389 Days |
| MR | Microsoft Bing Ads (UET) | Microsoft — indicates whether to refresh the MUID identifier. | 6 Days |
| MSPTC | Microsoft Bing Ads (UET) | Microsoft Bing Ads — conversion measurement. | 389 Days |
| SRM_B | Microsoft Bing Ads (UET) | Microsoft Bing — user identifier. | 389 Days |
| ar_debug | Google Ads / DoubleClick | Google DoubleClick — measurement debugging. | 29 Days |
| gclid | Google Ads / DoubleClick | Google Ads — click identifier (set from the gclid URL param). | 24 hours |
| IDE | Google Ads / DoubleClick | Google DoubleClick — ad targeting and measurement. | 389 Days |
| receive-cookie-deprecation | Google Ads / DoubleClick | Google — participates in the third-party-cookie deprecation test. | 179 Days |
| test_cookie | Google Ads / DoubleClick | Google DoubleClick — checks whether the browser supports cookies. | persistent |
| bcookie | LinkedIn Ads | LinkedIn — browser identifier. | 364 Days |
| li_gc | LinkedIn Ads | LinkedIn — stores guests' consent for the use of non-essential cookies. | 179 Days |
| lidc | LinkedIn Ads | LinkedIn — data-centre routing. | persistent |
| MUID | Microsoft Clarity | Microsoft — cross-site user identifier (shared by Bing and Clarity). | 389 Days |
| vtsrc | Third-party tracker (via GTM) | Traffic-source attribution; injected via GTM (container GTM-MF6X6R…). | 59 Days |
4. Third-party cookies
Some cookies are set by third parties through the Website (for example analytics and advertising providers). The Website does not have direct control over third-party cookies. Users can manage them through their browser settings, through the cookie preferences, or through the links to each provider's privacy policy (and opt-out, where available) listed below.
- Google Ads / DoubleClick — Privacy policy · Opt out
- Google Analytics — Privacy policy · Opt out
- LinkedIn Ads — Privacy policy · Opt out
- Meta — Privacy policy
- Pinterest — Privacy policy
- Microsoft Bing Ads (UET) — Privacy policy · Opt out
- Microsoft Clarity — Privacy policy
- Optimizely / Zaius ODP — Privacy policy
- Algolia — Privacy policy
5. Managing cookie preferences
Users can change their choices at any time by clicking "Cookies Preferences" in the footer of the Website, which reopens the cookie preferences. Strictly necessary cookies are always active and cannot be disabled there.
Cookies can also be managed or deleted through the browser settings:
- Chrome: https://support.google.com/chrome/answer/95647
- Safari: https://support.apple.com/kb/PH19255
- Firefox: https://support.mozilla.org/en-US/kb/enable-and-disable-cookies-website-preferences
- Edge: https://support.microsoft.com/help/4468242
Note that disabling strictly necessary cookies may cause the Website to malfunction or limit the services available.
6. Contact
For any question about this policy or about cookie choices, or for assistance in giving or withdrawing consent, users can contact us at dpo@artemest.com. We will reply promptly.
Last updated: August 18, 2026